More Members. More Revenue. ASAP!
For Your Association or Non-Profit.
Our vision: to improve the bottom line of every company we touch
SUMMARY OF QUALIFICATIONS
We are a hand-picked team of innovative and entrepreneurial, results-oriented marketing leaders that have exceptional records of success in business development and turn-around. Forward-thinking strategists and analysts, skilled in identifying customer interests and cultivating loyalty, our multi-faceted creative talent, advanced skills in copywriting, design, illustration, animation, scriptwriting, photography, and more will enhance your marketing plan. Our advanced management skills to streamline processes, reduce costs, develop marketing plans and budgets, meet deadlines, and dramatically improve net revenue will improve your bottom line.
OUR TEAM’S ACCOMPLISHMENTS
- Reversed downward trends
- Implemented tactics that lifted direct mail response up to 1200%
- Exceeded revenue expectations by $2MM
- Grew membership up to 35%
- Increased advertising and reprint revenue up to 16%
- Managed successful strategic marketing plans for 30 professional journals
- Grew circulation & consumer membership up to 50%
- Increased donations by 80%
- Reduced costs by 10%, up to $500K per year
- Met subscription revenue goals for 12 paid publications
- Introduced ROI metrics
- Managed 20 to over 300 simultaneous mail panels at once
- Achieved new attendance records for Annual Meetings
- Developed successful, integrated marketing plans
- Improved creative direction and brand experience
- Introduced new database marketing methods
- Discovered new audiences
- Identified niche markets & developed successful new products
- Increased average unit of sale by 75%
- Landed new sponsorships worth 100K/year
- Introduced effective telemarketing strategies
- ABC & BPA Audit experienced
- Created winning renewal & billing campaigns
- Managed global renewal, billing & donor gift campaigns
- Managed production fulfillment for 56 newsletters
- Coordinated weekly mailings from around the world
- Targeted lists for campaigns of 20M to 1MM
- Managed society online store & merchandise programs
- Improved net revenue for 2 catalogs
- Tested, proven copywriting that gets results
- Compelling design that strengthens brand experience
- Manage multi-million-dollar budgets and revenue streams
- Advanced illustration, animation & photography skills
- Managed corporate email promotions to reduce opt-outs & spam
- Web-savvy including new interactive strategies
- Streamlined processes & improved collaboration
- Proven track record of reducing project timelines
OUR TEAM OFFERS
- Combined expertise exceeding 50 years in marketing, advertising & publishing, including 20+ years inside non-profits and associations.
- Visionary leadership to improve marketing strategies with increased exposure, compelling brand experience, improved business processes, and reduced costs.
- Strategic multi-channel marketing plans to integrate the goals of multiple business units, ending “silo” conflicts and increasing response.
- Compelling copy & high-impact design for the brand experience in collateral, direct mail, web, newsletters, and other communications, increasing response.
- Budgeting with project-by-project breakdowns and business assumptions.
- Coaching in performance metrics for direct response marketing.
- Professional development including facilitated brainstorming sessions, in-house training, and industry presentations.
- Clients include:
- Society for Maintenance & Reliability Professionals
- Association of Public-Safety Officials-International
- International Association of Assessing Officers
- Biblical Archaeology Society
- American Chemical Society – Development & Awards Departments
- GRC Direct, Inc.
- Testimonials available online at: BiggerBetterMarketing.com/testimonials.html
Phone Direct: 443-637-4750, Main Studio: 240-294-6869, Fax: 240-294-6870
CreativeTeam@BiggerBetterMarketing.comn