http://www.biggerbettermarketing.com/rss.xml The blog of Bigger Better Marketing http://http://www.biggerbettermarketing.com/blog.html http://http://www.biggerbettermarketing.com/images/blog/blog_1t.jpg The $120,000 Cold> October 25, 2010 Mark Twain once remarked that the difference between the right word and the wrong word is the difference between lightning and a lightning bug. I recently found out just how right he was. The wrong words cost me six figures... http://http://www.biggerbettermarketing.com/blog.html http://http://www.biggerbettermarketing.com/images/blog/blog_3t.jpg I am woman, hear me tweet!> July 30, 2010 For years my colleague, Leigh Fazzina, who operates a Philadelphia-based healthcare communications consultancy, has touted the powerful role that social media can and should play in addressing ones' health... http://http://www.biggerbettermarketing.com/blog.html http://http://www.biggerbettermarketing.com/images/blog/blog_2t.jpg Teaching Your Dog New Tricks> July 10, 2010 Old dogs can learn new tricks, and should if one wishes to compete in today's competitive consumer marketplace. But that doesn't mean that you have to teach Fido to do back-flips or ride around in a leotard...