MEET YOUR BBMI TEAM

Before making a name for herself in marketing management for non-profit associations, Leigh earned praise for her roles in copywriting, art direction, strategy, and production. Over the last 13 years she gained a reputation for dramatically increasing membership and revenue — sometimes millions of dollars over corporate goals; reducing marketing costs; and reversing downward trends in membership, sales, and revenue.

Leigh launched Bigger Better Marketing International in 2006, bringing the benefits of her skilled direction to even more organizations. During the summer of 2009, she returned to the non-profit world as an association executive, handing over the day-to-day management of the company to William Stone.

Twice selected as Johns Hopkins' Phi Epsilon Buddy Endowment Scholar, Bill graduated from the university's writing program (ranked by The Atlantic Monthly among the top ten of all writing degree programs throughout the world) in 1999. He is a former marketing strategy executive, journalist, and magazine editor. Bill's marketing and communications prowess is perhaps best exemplified by his achievements for one organization in just one year when he used market intelligence reporting and innovative communication tactics to lift direct response by 1,200%, increase revenue by 10% above goal, and simultaneously reduce marketing costs by more than $150,000. During the past twelve years Bill has helped more than 40 corporations, associations, and global agencies, including several Fortune 100 companies, achieve their marketing communication goals.

As the Marketing Manager, Professional Development Unit for the International Reading Association, Stephen has been tasked with creating and running a marketing department using the best practices garnered from the for-profit world. Prior to this position he served as the Marketing Supervisor for the world's largest non-profit medical specialty society, the American College of Physicians (ACP). In that role, Stephen managed a $1.2 million promotional budget for membership acquisition and retention, continuing medical education meetings and events, and derivative products and recordings. Under Stephen's leadership, his team grew membership by 11% (acquired 13,000 new members), augmented annual live meeting attendance by 6% ($216,000), boosted derivative product sales by 28% ($159,000 for 2009 alone), and increased repeat visitors to the ACP website from 26% to 40%.

In addition to his core responsibilities, Stephen sat on several ACP business development teams, including the Member Engagement in Innovation Ideas Committee and the International Membership Expansion Team. Due to his innovative proposal to marry virtual learning environments with ACP's educational programs, products and services, he was named chair of the Medical Education Gaming Team.

A gifted and inventive writer, Tammy has penned persuasive promotional copy for United Airlines, Travel and Leisure Magazine, American Express, AAA Travel, Air New Zealand, TravelZoo.com, and Elsevier — recognized by the Special Libraries Association as "the most influential publisher of the last 100 years" in the biomedical and life sciences division.

She received her Master of Arts in English and Publishing from Rosemont College (Rosemont, PA), and her Bachelor of Arts in English and Comparative Literature with a minor in History from Murdoch University (Perth, Australia).

Tammy earned industry recognition when a travel brochure she wrote for Swain Tours, an international travel agency, was nominated for Tourism Australia's 2006/2007 International Brochure of the Year Award.

As Director of Online Marketing & Strategy for VisionCourse-a Web development company and provider of ecommerce solutions, Chris manages website optimization, marketing, and traffic-building for corporate clients. He formerly served as Vice President of Web Marketing and Strategy for a subscription-based sports news site, and as an Internet Marketing Manager at Dow Jones, where he was in charge of a $1.5+ million acquisition budget. His e-activities included SEO initiatives for barrons.com, SEM, email campaigns for both The Wall Street Journal and Barron's, media buying, affiliate marketing, CPA-based web advertising, and new business partnerships. While at Dow Jones, Chris introduced a newsletter that generated more than $600,000 in just its second year post-launch.

Dr. Wendy Deutsch, an Ivy League trained psychologist who holds three postgraduate degrees in the field, helps steer the communication strategy for each of Bigger Better Marketing International's clients. Her insight into group dynamics and motivation of member communities will ensure that your message is psychologically geared to resonate with each distinct targeted demographic. When not lending her astute and unparalleled understanding to BBMI projects and clients, Dr. Deutsch treats patients in private practice in King of Prussia, PA. She offers individual, couple, family and group therapy for children, adolescents, and adults, as well as provides psychological evaluations and psychoeducational assessments. To discuss services or schedule an appointment, call (610) 277-0247.

Amy has delivered dynamic designs (e.g., catalogs, signage, flyers, direct mail packages, brochures, email campaigns, Web pages, etc) for both domestic and international organizations for more than 10 years. Her clients have included Elsevier, Wolters Kluwer/Lippincott Williams & Wilkins Worldwide (both UK and US divisions), Drexel University/Hospital, American Psychological Association (APA), Taylor and Francis, Temple University (Philadelphia, PA), Trinity Church (Manhattan, NY), and the Bantam Doubleday Dell Publishing Group. 

Amy received her training in Graphic Design from New School University in New York, a Master of Science in Communication/Marketing from Brooklyn College of the City University of New York (CUNY), a Bachelor of Science in Business, Management, and Finance, and a Bachelor of Arts in Communications, both also from Brooklyn College.